Buy The New Book

“Four People You Should Know” is the only book on personality styles that not only helps you identify your style, but the style of others around you.

You will learn how to apply the techniques in the book to understand how each of the four personalities prefers to communicate, make decisions, how they view risk and conflict and what they value. The book’s focus is on sales, team building and how each personality style prefers to lead.

The results from applying personality to your business will help you increase your sales win rate, shorten your sales cycle, reduce team conflict and maximize team productivity. We hope you enjoy the “Four People You Should Know”!


About Competitive Excellence

In sales, as in any competitive sport, training is essential. Competitive Excellence coaches sales professionals how to perform and succeed in today’s highly competitive and unforgiving sales environment. From entry-level sales people to sales executives of Fortune 1000 companies, Competitive Excellence improves its clients’ performance through effective training, coaching, and consulting.

We provide customized training and consulting solutions for sales and sales support teams, customer care operations, and other business functions in every industry, including real estate, insurance, technology, healthcare, retail, financial services, or selling technology. In addition to teaching the skills and strategies that improve customer loyalty and increase revenue, we provide the tools to ensure that these new skills become ingrained.

In addition to customized training and coaching, we deliver large-scale corporate sales, support, and management training programs in partnership with leading sales training companies.

Competitive Excellence President and Founder Stu Schlackman, in addition to his personal involvement in all our programs, is a frequent speaker to industry organizations. Whether in a local or national setting, Stu speaks passionately about sales and what it takes to be a top performer. Stu is also the author of Don’t Just Stand There, Sell Something, an insightful book about what it takes to succeed in sales. Stu has also developed a masters level sales course for the University of Texas at Dallas.